Outrider welcomed Jordan Rohan, Managing Director for RBC
Capital Markets to present the Keynote on Wednesday morning. I have seen Jordan speak
before and I find his presentations interesting. They do jump around so you
have to be in the mindset to not follow the PowerPoint.
Jordan's strength is his ability to provide an outside expert opinion about our world, the internet. So the following are Rohan's take on the Internet;
Rohan started the conversation about is the internet Cyclical or Secular. At the end of his discussion on this topic Rohan concluded that he felt the internet has grown in size enough to be Secular.
Google has the leg up in International search. The future will show and depend on what happens after you get to the site. Which brings up why Rohan believes Web Analytic companies will be a hot topic for investments.
Search is complex. A/B testing, conversions will be a focus.
ebay doesn't really like Google (nobody really does), and proved with their pull out of paid advertisement in Google that they don't necessarily need them.
8% of Keywords drive 53% of the total clicks equaling 15% of the budget spent online.
Increase in Micropublishers and niche content is booming because proprietary content matters right now on the internet. Ad networks make it beneficial to be a blogger.
Ad prices are in a steady decline.
GOOG has more Market Cap than AMZN, EBAY, YHOO and IAC combined. Pretty amazing (author's comment).
ebay has too much crap (technical term) on their shelves. It is too hard to find what you really care about.
Yahoo! has stalled since the launch of Panama. Which makes Yahoo! a likely candidate for a takeover - not likely in the next 90 days though.
There was/is nothing that AOL could have done about their decline. Advertising.com is doing well for them though.
Outrider is the only company that works well with others in the WPP portfolio (we did not pay him to say that). Believes that the agencies under the WPP and other holding companies don't usually work well together even though that is why they were acquired.
Can't explain:
- WPP buys 24/7 Media
- Right Media sells to Yahoo! for a valuation of $850 million
- Yahoo! offers $1B for Facebook (2006)
- What is a portal if it has no proprietary content
Prediction:
- AOL spun off to shareholders
- Omniture (OMTR) will be acquired in the next 18 months
- Google significantly expands Display advertising
- Shareholders force Yahoo! to sell
Pick:
- Bankrate.com
- Gmarket.com
There you have it. Rohan has spoken, now go buy stock,
and do search marketing with Outrider.
- Jeff
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