A Marketer's
Guide to Social Bookmarking & Tagging
SMX
Conference - October 16, 2007
A Diamond
in the Rough
After a
day-long focus on Digg.com, the Marketer's Guide to Social Bookmarking session finally discussed other social
networking sites. To preface this posting, I must admit that if I haven't
learned anything else over the last seven hours, I've learned that Digg is to
social media as Google is to the search engines. Is the world big enough for
two Gods??
Anyway,
this session provided applicable knowledge that can be utilized by a wider
range of industries. Much of social media is subjective to the audience's
opinion, which gives the audience ultimate control over your posts' destiny.
This doesn't fly in the Pharma vertical where everything that is shared on the
web has to be legally approved. I understand the importance and relevance of
Digg.com, but can it be used for my purposes? When I asked a few of my social marketing colleagues
about how to best utilize these sites for this specific category, they were
just as bewildered as I was, yet interested in helping me find a solution.
Social
bookmarking and tagging helps to break this mold of subjectivity by creating an
environment where a client can indulge in a little self-promotion, but still
remain in control of their content. Social Bookmarking and Tagging involves the
use of collaborative bookmarking and social news sites like Del.icio.us,
StumbleUpon, Reddit, Newsvine, and others. The tasks involves properly tagging
articles, webpages, images, and videos with targeted keywords and submitting
the content to appropriate social networks.
This "a la
carte" Search Media Marketing (SMM) menu option is all about leveraging the
opportunity to create compelling content that encourages people to link to and
then have it spread like wildfire within the social news environments. It's
about establishing a network of friends on these modules, which will help to
increase your brand awareness and link popularity.
I am
excited about becoming more conscious about the content I choose to bookmark
and the words I associate with them to describe their relevance. I am also
excited that after almost six hours of sitting and wondering how any this "stuff" applies to me and the clients I serve, I've found my diamond in the
rough and will be taking it back home to St. Louis.
Comments